Persian Rugs

Persian rugs are hand-knotted textiles with regional patterns, varying density and natural materials that give each piece its own character.

186 products

Loading more products…

Load more

Persian Rugs

What is a Persian rug?

A Persian rug is a hand-knotted rug made in Iran according to regional pattern and craft traditions. Wool, silk or combinations of materials are used depending on origin and quality. Each rug differs in colour, knot density, motif and proportions, even when the name of the type is the same. Look at the rug's proportions against the furniture, as the right format is often more important to the overall effect than choosing a particular type or motif.

Which Persian rugs are the most popular?

Bidjar, Esfahan, Ghasqai and Gabbeh are among the well-known types, each with its own expression. Bidjar is often prized for its dense structure and distinct weight, Esfahan for finer detailing and Gabbeh for simpler geometric motifs. The choice should be guided by the room, its use and the colour palette to be tied together. Look at the rug's proportions against the furniture, as the right format is often more important to the overall effect than choosing a particular type or motif.

Where does a Persian rug work best?

A Persian rug works in the living room, dining room, bedroom, hallway and study. The right size is decisive: in the seating area the rug should gather the furniture, while a runner in the hallway needs to leave breathing space towards the walls. A smaller piece can serve as a focal point beside an armchair or desk. Look at the rug's proportions against the furniture, as the right format is often more important to the overall effect than choosing a particular type or motif.

How do I choose the right Persian rug?

Choose a Persian rug by dimensions, wear, colour palette, pile and pattern. Start with the room's actual floor area and the placement of the furniture. Then decide whether the rug should be a calm background or a clear centrepiece. Always see the rug in the room, or compare it carefully against floors and textiles. Look at the rug's proportions against the furniture, as the right format is often more important to the overall effect than choosing a particular type or motif.

What sets genuine Persian rugs apart?

Genuine Persian rugs differ in origin, knotting technique, material, density and motif tradition. A denser knotting can give finer detailing, but quality is also about the resilience of the wool, the depth of the colours and how well the composition is balanced. Age and condition also affect expression and usability. Look at the rug's proportions against the furniture, as the right format is often more important to the overall effect than choosing a particular type or motif.

Can I get help choosing a Persian rug?

Yes, do use the visualisation from the product page when you are logged in to assess scale and placement. You can then visit the showroom at Sturegatan 20 in Stockholm and see the rugs in real life. We help with dimensions, colour, furniture arrangement and comparison between different types. Look at the rug's proportions against the furniture, as the right format is often more important to the overall effect than choosing a particular type or motif.

A craft with regional differences

Persian rugs are not a single style. They are shaped by local traditions, materials and motifs. The Persian rugs page offers a wide selection, while the full rug collection makes it possible to compare with other origins and techniques.

Bidjar: dense and sturdy

Bidjar 211x138 cm and Bidjar 293x206 cm show how the same type can vary in format and colour. Bidjar is often associated with a dense structure and good stability, which makes it useful in living rooms and dining rooms where the rug sees plenty of use.

Esfahan and finer detailing

Esfahan rugs often have a more finely drawn composition. They work well in rooms where you want the motif to be clearly visible and where the furniture arrangement leaves parts of the rug exposed. Combine them with furniture in distinct materials and let the lighting render the colours faithfully in the evening.

Size governs the whole

Beluch 140x96 cm can work beside an armchair or in a smaller hallway, while Bidjar 414x310 cm calls for a large room and carefully considered furniture placement. In the living room the rug should ideally extend under the front legs of the sofa. In the dining room the chairs need to remain on the rug even when pulled out.

Colour, wear and care

Darker and more patterned rugs conceal everyday wear better than pale, finely drawn surfaces. Rotate the rug regularly and use a suitable underlay. In the event of stains, avoid harsh products and consult a specialist instead. A well-chosen rug can serve for a long time and be moved between different rooms.

Build the room from the floor up

A Persian rug can be the starting point for the entire colour palette. Pick up two or three of its colours in fabrics and wallpapers without matching them exactly. For made-to-order furniture or textile solutions, you can read more about bespoke pieces.

Knotting, material and surface

Wool usually gives a hard-wearing, warm and relatively easy-care surface, while silk can provide finer detailing and a more pronounced sheen. Many rugs combine materials to create variation in the motif. Knot density is one part of assessing quality, but it should be seen together with the quality of the wool, the stability of the weave and how well colours and proportions work as a whole.

Placement under furniture

In a seating area the rug should create a shared foundation. Either all the furniture stands on the rug, or at least the front legs of the sofa and armchairs. In the dining room the rug must be large enough for the chairs to remain on it when pulled out. In the bedroom, two smaller rugs or one large rug under the bed offer different but equally workable solutions.

Colour and pattern in a modern home

A Persian rug can be combined with both classic and modern furniture. In a pared-back room it becomes a clear source of colour and pattern. In a more textile-rich setting it can tie several colours together. Pick up one of the less prominent colours rather than the strongest; it gives a more relaxed connection between rug, curtains and furniture.

Care and a long life

Vacuum regularly on a gentle setting and avoid working hard against the fringe. Rotate the rug so that light and wear are distributed more evenly. Use an underlay that reduces slipping and protects both rug and floor. For stains or deeper cleaning, choose a professional with experience of hand-knotted rugs and natural materials.

Age, patina and condition

Older rugs may have a softer colour palette and visible patina. That can be an asset, but always check edges, fringe, repairs and areas with thinner pile. An even, aged character is quite different from damage that affects durability. Ask for clear information on condition and previous restorations before making a decision.

The back of the rug tells you a great deal

The back reveals the knots, colour transitions and how evenly the rug is woven. There you can also spot repairs or areas that differ from the rest. Do not fold the rug sharply, but lift a corner and compare front and back. It gives a better understanding of the construction than judging the surface of the pile alone.

Compare several pieces

Two rugs with the same type name can differ markedly in colour, proportion, density and feel. So compare several pieces side by side and photograph them in the same light. Notice how the central field, border and corners are balanced. The rug that works best is not always the most detailed, but the one whose scale and colours interact naturally with the room.

Read on: How to Choose the Right Rug Size